What if: projects Ltd



PROJECTS 20 VACANT LOTs, London 1 VACANT LOT,London VACANT LOT@ Louis Vuitton, London GREENING ROMFORD RING ROAD, London FOOD FACTORIES, London PLANT ROOM, London EXTENSION, London OUT-POST, Liverpool SIT IN, Liverpool HATFIELD, Slough THE TRAVELLING SHED, Surrey MOBILE STAGE BERMONDSEY SQUARE, London SHRINKING CITIES, Liverpool FACING EAST, London ROOF GARDEN, London REFURBISHMENT, Germany PRODUCE, London TEACHING/RESEARCH PUBLIC WORKS, London - Marseille FACING EAST, London - Istanbul SUBVERTING THE REAL, Portsmouth PLUG IN, Liverpool - Berlin PLACES OF UNCERTAINTY, Liverpool - Berlin PLACED IN BECKTON, London PLACES OF UNCERTAINTY, Sheffield MODESTY SCREENED, London INFORMATION CONTACT PROFILE EXHIBITIONS PUBLICATIONS AWARDS	WHAT IF: projects Ltd What if: projects are an East London based art and architecture practice established in 2005. Our work focuses on urban sustainability and new ways of implementing ideas and strategies through engaging communities. Over the past few years we have initiated and realised various site-specific projects that are responsive to culturally diverse inner city neighbourhoods. In addition we are researching void spaces and the opportunities these spaces could offer to a neighbourhood, a city and beyond. The What if team have extensive experience in managing and delivering architecture projects and urban interventions at varying scales. We bring creativity, critical thinking and a vision to the projects we are involved with. In collaboration with regeneration agencies, local authorities, art organisations, urban research bodies and the public, we have developed strategies and environmental improvement projects that are responsive to the location, are useable and are engaging. We have realised various site specific projects in Liverpool, London, Slough and Surrey that address the possibilities of urban food and energy production, alternative transport mechanisms and the need for accessible public space. We aim to communicate our strategies through delivering small-scale interventions that are visually clear, usable and playful. We believe that the active involvement of local communities in the process of change is crucial in developing sustainable urban regeneration.

	TEAM


	Gareth Morris Dip. Architecture, UEL Architect ARB	Ulrike Steven Dip. Architecture, UEL Architektenkammer, NRW, D


	Liam Morrisey RIBA part I Architectural Assistant

	COLLABORATORS:

	Flora Gathorne-Hardy, Topio Ltd (landscape architect) Ellie Howitt, A&E (artist) Inge Clemente (photographer) Heidi Rustgaard (choreographer)

	PROJECT PARTNERS AND CLIENTS:
	London Borough of Havering Design for London Family Mosaic Circle 33 Housing Trust Southern Housing Group Newlon Housing Trust Camden Housing Group Homes for Islington Groundwork London London Festival of Architecture Sustain, London Love London h2dance Shoreditch Trust, London Groundwork East London Include Regeneration Ltd, Liverpool Metal Space, London Shrinking Cities, Berlin Arch+, Berlin Slough Borough Council Surrey Arts
	EXHIBITIONS:
	2008-2010 Actions: What You Can Do With the City Canadian Centre for Architecture, Montreal, Canada Graham Foundation for Advanced Studies in the Fine Arts, Chicago 2009 Gartenstadt, Kunst und urbane Gärten (Garden city, art and urban gardens) Kunstverein, Hildesheim, Germany February - April 2009 part of Carrot City Exhibition at Chalmers Design Centre and Teknion Lounge (Design Exchange), Toronto, 2008 FACING EAST exhibition of Images, drawings and models from Istanbul, with Unit F, University of East London, AVA Gallery 2007/2008 IDENSITAT 07 - documentary project 23.11.07 SIT IN presentation at Santa Monica arts centre, in Barcelona, Spain 22.02.-30.03.08 SIT IN exhibition in Mataró, Spain 2005-2008 SHRINKING CITIES touring exhibition 2005 Deutsches Architekturzentrum in Berlin 2006 Gallerie für Zeitgenössische Kunst-Leipzig 2006 Pratt Manhatten Gallery, New York 2007 Cranbrook Art Museum, Detroit 2007 Cleveland, Ohio 2007/2008 Site Gallery, Liverpool 2008 Duisburg 2006 Placed in Beckton with Unit F AVA Gallery, UEL Docklands Campus, London 2006 The travelling shed as part of Garden Journeys exhibition, Polsden Lacey 2006 Small Change with Unit F, UEL Tab Centre, Hackney, London 2006 Legwork/Hatfield Slough Museum 2005 Willkommen in Wädenswil Bus terminal competition, Wädenswil town hall, CH 2004-2005 Living in Superbia as part of Europan 7 exhibition 2004 Pärnu, Estonia 2005 Café Moskau, Berlin 2001-2002 What is sustainability? as part of RIBA Urban sustainability exhibition 2001 RICS, Edinburgh 2002 Cube Gallery, Manchester
	PUBLICATIONS:
	Architecture of Change 2 Sustainability and Humanity in the Built Environment (2009) Paisea Landscape Architecture Review, no. 009: Public Square cult landsapce: what if... (2009) Spacecraft 2 More Fleeting Architecture and Hideouts (2009) Vacant Lot features on page 93 Actions: What you can do with the the city Canadian Centre for Architecture (2008) Surviving the Suburb publication by Gregor Harbusch, Martin Luce, Ton Matton, Wim Timmermans Rotterdam 2008 ISBN 978-90-5973-090-8 Shrinking Cites Volume 2: Interventions (2005) “Cow the udder way” Europan 7 Europe „Living in Superbia“ (2005)
	PRESS:
	VACANT LOT 2008 BBC Country Files, summer 2008 2008 D2, Dagens Naeringliv, Norway 2008 Metro, Monday, June 23, 2008 "Baggin a bumper crop" 2008 Time Out, listings (events) 2008 Times 28.06.08 "Painting the town green" 2008 BBC Gardeners World, spring 2008 2008 Jellied Eal magazine 2007 Green Spaces, September issue 2007 Hackney Gazette, July "The plot thickens" 2007 Don't Panic Magazine 2007 Building Design Magazine, July COW the udder way (www.theudderway.info) 27/06/05 BBC NW evening news ”Jersey by the Mersey 28/06/05 Liverpool Echo ”Amazing Graze” 30/06/05 BBC Radio Merseyside breakfast show 24/06/05 Farmers Guardian ”Jerseys take a city break” 02/07/05 Farmers Weekly ”Merseyside visit for DevonJerseys” 25/11/05 Leipziger Tageszeitung 25.11.2005 “Kühe inder Leerstelle” 01/2006 Green Futures “Move over Tracey” 09/10/05 Independent, The Sunday Review ‘Daisy’s Big Adventure” 01/2006 Frankfurter Allgemeine Zeitung The travelling shed 03/04/06 Independant, "Gardens" Surrey local press Living in Superbia 2004 MAJA architecture magazine, Estonia 2004 Kunst, Estonia
	AWARDS:
	Finalist: Biodiversity/Landscaping Award for: Vacant Lot 2008 Sustainable Housing Award Winning entry: Shrinking Cities-Reinventing Urbanism Competition 2004 with "Udder way team" www.theudderway.info 3rd prize: Honourable Mention Europan 7 competition Suburban Challenge Tallinn, Estonia, 2004 with Eike Sindlinger 3rd prize: Honourable Mention RIBA Urban Sustainability competition, 2001 with Eike Sindlinger