What if: projects Ltd
Last update: 21.01.2010
 
What if: projects Ltd are an East London based art and architecture practice established in 2005. Our work focuses on urban sustainability and new ways of implementing ideas and strategies through engaging communities. The value of the land is seen as a place for humanity to re-connect with nature. In this way the natural qualities of the site become a catalyst for regeneration of the surrounding area. Over the past few years we have initiated and realised various site-specific projects that are responsive to culturally diverse inner city neighbourhoods. In addition we are researching void spaces and the opportunities these spaces could offer to a neighbourhood, a city and beyond.
   

PROJECTS
20 VACANT LOTs, London
1 VACANT LOT,London
VACANT LOT@ Louis Vuitton, London
GREENING ROMFORD RING ROAD, London
FOOD FACTORIES, London
PLANT ROOM
, London
EXTENSION
, London
OUT-POST, Liverpool
SIT IN
, Liverpool
HATFIELD
, Slough
THE TRAVELLING SHED
, Surrey
MOBILE STAGE
BERMONDSEY SQUARE, London
SHRINKING CITIES
, Liverpool
FACING EAST
, London
ROOF GARDEN
, London
REFURBISHMENT
, Germany
PRODUCE, London



TEACHING/RESEARCH

PUBLIC WORKS, London - Marseille
FACING EAST, London - Istanbul
SUBVERTING THE REAL
, Portsmouth
PLUG IN
, Liverpool - Berlin
PLACES OF UNCERTAINTY
, Liverpool - Berlin
PLACED IN BECKTON
, London
PLACES OF UNCERTAINTY
, Sheffield
MODESTY SCREENED, London



INFORMATION

CONTACT
PROFILE
EXHIBITIONS
PUBLICATIONS
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NEWS


What if: projects have just moved to a shop:
39 Cropley Street, N1 7HT London. Tel. 020 72533376

 
ON SITE:


Photo: Inge Clemente www.ingeclemente.com



GREENING THE ROMFORD RING ROAD

WHAT IF: projects are developing a masterplan and a series of pilot projects for the Romford Ring Road including Roundabout and Subway improvements, the first Havering Green Route Map, tree planting and the creation of wildflower meadows along the Ring and an Art Strategy for the Town Centre. Improvement works to the North Street Roundabout have started on site in September 09. Planting of wildflower meadows and native trees will start in February 2010. Read more

Join the Friends of the Ring Road group and get involved with tree planting and sowing of wildflowers along the Ring Road.
 
  ON SITE:
 

20 VACANT LOTs
What if: projects have been mapping vacant and neglected spaces that surround inner city housing estates in London. Gaps within the urban fabric both detach and isolate communities. The team has been developing a strategy for how these unloved spaces could be appropriated to accommodate the needs of the local population. The basic need for food and outside space for socialising and recreation was developed into a proposal to transform formerly fenced off and neglected pieces of land into allotment gardens. The first Vacant Lot allotment garden was established in Shoreditch, London in May 07.

The What if team is now working in partnership with a team of four gardeners from Groundwork to establish 20 new allotment gardens over 3 years for the production of food on inner city housing estates in London. Site clearing and work with the different communities started in November 2009. Read more

 
  RECENTLY COMPLETED
 

ROOF

GREEN ROOF
It is anticipated that green roofs will be a pragmatic and often the only means of adapting the urban fabric especially in central London, to climate change. What if: projects completed this small green roof with roof terrace in Kilburn, London in September 09. Read more

 
  RECENTLY COMPLETED
 

EXTENSION
What if: projects completed this extension with green roof + rooflight, new kitchen and bathroom in Kew in September 2009. Read more

 
  ONGOING EXHIBITIONS
  Actions: What You Can Do With the City
Graham Foundation for Advanced Studies in the Fine Arts, Chicago
October 15, 2009 - 15 March, 2010
An exploration of how everyday human actions can animate and influence the perception and experience of contemporary cities. Seemingly common activities such as gardening, recycling, playing, and walking are pushed beyond their usual definition by the international architects, artists, and collectives featured in the exhibition. Their experimental interactions with the urban environment show the potential of a new level of participation by city residents. Read more
 
  RECENT PUBLICATIONS
   
 

Architecture of Change 2
Sustainability and Humanity in the Built Environment

  Paisea
Landscape Architecture Review, no. 009: Public Square
cult landsapce: what if...
  Spacecraft 2
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