What if: projects Ltd are an East London based art and architecture practice established in 2005. Our work focuses on urban sustainability and new ways of implementing ideas and strategies through engaging communities. The value of the land is seen as a place for humanity to re-connect with nature. In this way the natural qualities of the site become a catalyst for regeneration of the surrounding area. Over the past few years we have initiated and realised various site-specific projects that are responsive to culturally diverse inner city neighbourhoods. In addition we are researching void spaces and the opportunities these spaces could offer to a neighbourhood, a city and beyond.

PROJECTS
GREENING ROMFORD RING ROAD, London
FOOD FACTORIES, London
PLANT ROOM, London
EXTENSION, London
OUT-POST, Liverpool
VACANT LOT,London
SIT IN, Liverpool
HATFIELD, Slough
THE TRAVELLING SHED, Surrey
MOBILE STAGE
BERMONDSEY SQUARE, London
SHRINKING CITIES, Liverpool
FACING EAST, London
ROOF GARDEN, London
REFURB, Germany
PRODUCE, London

TEACHING/RESEARCH
FACING EAST, Tower Hamlets, London
SUBVERTING THE REAL, Portsmouth
PLUG IN, Liverpool
PLACES OF UNCERTAINTY, Liverpool
PLACED IN BECKTON, London
PLACES OF UNCERTAINTY, Sheffield
MODESTY SCREENED, London



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NEWS

WHAT IF: projects have been selected as lead consultant by Havering Borough Council for the Greening the Romford Ring Road masterplanning project. Read more

Walk the Romford Ring Road: 21.3.09
Local residents took part in a walk around the Ring Road and are getting involved in the planning process through the newly formed Friends of the Ring Road group.
Photo: Inge Clemente www.ingeclemente.com

Join the Friends of the Ring Road group

GARTENSTADT
Kunst und urbane Gärten
20. June - 30. August 09
Exhibition "garden city - art and urban gardens" at the Kulterverein Hildesheim. What if: projects on show include: SIT IN, VACANT LOT and PLANT ROOM.

How might we meet the demand for ‘GROW-YOUR-OWN’ within dense urban areas where available land is scarce?
What if:projects promote the use of vacant, neglected and undefined spaces in the inner city of London for the production of FOOD. In partnership with Groundwork East London What if: projects is going to utiliese vacant land in inner city London to establish 30 new allotment gardens on housing estates in Hackney, Islington and Camden.

"In all things of nature there is something of the marvellous."
The the occasion of the opening of the Louis Vuitton store in Shephards Bush, the artist Jeremy Deller, Turner Prize Winner 2004, has commissioned architects "What if: projects" to create a mobile urban garden which will be donated as part of the local west London environment, to Hammersmith Community Gardens Association.
Photo: Inge Clemente www.ingeclemente.com

Get your own grow bag and use the vacant spaces in your neighbourhood. Read more

PLANT ROOM
East Road Community Garden
Commission: Shoreditch Trust
A ROOM FOR PLANTING AND SOCIALISING
This summer 200 terracotta pots were being allocated to 45 local residents for growing flowers and herbs. Pots are placed in shelves that enclose the space. Read more

GREEN ROOFS
It is anticipated that green roofs will be a pragmatic and often the only means of adapting the urban fabric especially in central London, to climate change. What if: projects are currently realising various small scale green roof projects in London. Read more